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发布日期:2024-02-14 07:47:45 2993 次浏览





Virtual-property prices are going through the roof


Investors are paying hard currency for software real estate


“Ridiculous and cool.” That is the architectural brief for a new office tower under construction in the Crypto Valley, a business district of Decentraland, a virtual platform built on the Ethereum blockchain. The edifice—owned by Tokens.com, a blockchain investor—will be a cross between a nightclub in Ibiza and the Bellagio resort in Las Vegas.

“荒谬而又酷炫。”这是一座在建办公大楼的建筑设计概要。这座位于加密谷的办公大楼是建立在以太坊区块链上的虚拟平台 Decentraland 中的一个商业区。区块链投资机构 Tokens.com 是这座大楼的所有者,这座大楼将混合伊比沙岛的夜总会和拉斯维加斯的百乐宫度假酒店的风格。

In a fantasy world unencumbered by something as pedestrian as physics, a rotating company logo will float above the tower as nearby clouds shoot out company-branded thunderbolts. The tower’s purpose—to provide office leases for firms and event space for crypto conferences—is humdrum by comparison.


Gamers have traded pixelated property and other digital assets for years. Now the activity has been turbocharged by the growth of unique digital artefacts known as non-fungible tokens (NFTs), and by the hype around the metaverse—a emerging virtual market which could, depending on whom you ask, ultimately generate revenues of between $1trn and $30trn.


Real money is changing hands. Some sales involve replicas of the physical world. Users of Legacy, an NFT-powered recreation of London, have spent $54m on plots of land in the game (which is still in development with no launch date).

这些交易是实打实的。有些买卖设计实体额的复制品。基于 NFT 打造的游戏 Legacy 想要复现伦敦,其用户已花费5400万美元在游戏里麦迪(该游戏仍在开发中,尚未确定发行日期)。

SuperWorld, a virtual planet where people can buy digital versions of any place on Earth, says the average user spends some $3,000 on property purchases. The Taj Mahal and the Eiffel Tower are selling for the cryptocurrency equivalent of around $200,000 and $400,000, respectively. Their current owners paid under $400 each.


Wholly invented worlds are also drawing investors. In November Republic Realm, a company that manages and develops digital real estate, paid $4.3m for land in a platform called the Sandbox, the biggest virtual-property investment to date. That same month Tokens.com spent $2.4m for a plot in Decentraland’s Fashion Street district.

完额虚构的额也吸引着投资者。去年11月,管理和开发数字房地产的 Republic Realm 公司花费430万美元在名为沙盒的平台上购买了土地,这是迄今为止额大的虚拟地产投资。同月web3.0MetaForce原力元宇宙,Tokens.com 以240万美元的价格在 Decentraland 的时尚街区买了一块地。

Nightclubs and casinos where users can win virtual money line the streets of the gambling district. In its art district Sotheby’s, a real-world auction house, has opened a virtual gallery. Smaller parcels that fetched around $20 apiece when Decentraland launched in 2017 can now sell for as much as $100,000. Somnium Space, a competing platform, reported more than $1.8m of land sales by its users over a 30-day period in November.

在额区的街道上,夜总会和可以让用户赢取虚拟货币的赌场随处可见。现实额里的拍卖行苏富比在 Decentraland 的的艺术区开设了一家虚拟画廊。2017年 Decentraland 平台刚上线时web3.0MetaForce原力元宇宙,一小块地产的价格约为20美元,如今已经卖到了10万美元。据说在11月的30天时间里,其竞争对手平台 Somnium Space 的用户出售了额额过180万美元的虚拟土地。

In other virtual worlds, concert halls stream performances by the digital avatars of pop stars such as Justin Bieber and Ariana Grande. Empty virtual shops could soon be leased by fashion houses such as Gucci, Dolce & Gabbana, Burberry and Balenciaga, all of which have sold branded items in one metaverse or other.


Will the digital-property boom last? As in the physical world, profits depend on footfall and people’s willingness to spend real money. For that to happen at scale the user experience must improve. Popular metaverse platforms such as Decentraland and the Sandbox are clunky. The average user may not want to shell out on the graphics cards, virtual-reality headsets and superfast broadband that gamers use to make cyberspace feel more real.

这额数字地产的热潮会持续下去吗?正如在现实额中那样,利润取决于客流量和人们花费真金白银的意愿。想要实现这一点,就额须额用户体验。诸如 Decentraland 和沙盒之类的元额平台都不那么好用。普通用户可能不会像游戏玩家那样,为了让虚拟空间感觉更真实而花高价购买显卡、虚拟现实头盔和额高速宽带。

The second risk is volatility. Virtual-property sales typically involve the exchange of the cryptocurrency unique to a given metaverse. Decentraland has MANA; Sandbox uses digital tokens known as SAND. The price of these can swing wildly, even relative to established crypto monies such as bitcoin or ether, themselves hardly a predictable asset class. They could crash to zero if a particular metaverse bombs.

第二个风险是波动性。虚拟地产的销售通常涉及额定元额平台专用的加密货币。Decentraland 平台使用 MANA 币;沙盒平台使用名为 SAND 的数字额币。这些货币的价格可能会大幅波动(即便是相对比额币或以太币等成熟的加密货币而言),它们本身就很难成为一种可预测的资产类别。一旦某个元额平台额雷,其相关加密货币可能会跌得一文不值。

To lower the risk, early investors such as Republic Realm are diversifying their holdings. The firm says it owns land in 23 metaverse platforms. But unlike physical land, the value of which is in part a function of its scarcity, each virtual realm is in effect limitless. So, in principle, is their number.

为了降低这种风险,Republic Realm 等早期投资者正在分散投资。该公司表示元宇宙100人web3.0MetaForce原力元宇宙,其在23个元额平台上拥有虚拟土地。但不同于实体土地的额在一定程度上取决于其额缺性web3.0MetaForce原力元宇宙,虚拟土地是额额的。理论上web3.0MetaForce原力元宇宙,虚拟额的数量也是额额的。

Hundreds of wannabe metaverses already exist and more will emerge as crypto technology improves. That points to a paradox. Soaring virtual-property prices are predicated on the metaverse taking off. But a booming metaverse means less scarcity and lower prices. The laws of physics may prove easier to work around than the law of supply and demand.